Mistakes to Avoid When Setting Up a Sportsbook


A sportsbook is a gambling establishment that accepts bets on various sporting events. It uses a combination of algorithms, statistical models, and expert knowledge to set the odds for each bet. In addition to the main betting options – winner, place & each way, over/under & handicaps – sportsbooks also offer novelty bets and accumulators. The goal is to make the betting experience as fun and engaging as possible – so bettors want to come back to your product and spread the word about it.

When it comes to setting up a sportsbook, you need to know your legalities and regulations. Make sure you’re up to speed with online gambling laws in your country and consult a professional attorney who’s experienced in the iGaming industry for advice. This will help you ensure that you’re running a legitimate and regulated sportsbook and aren’t breaking any laws in the process.

Another mistake to avoid is focusing solely on the functionality of your sportsbook and not the user experience. This can be a big turn off for potential users as they’re looking for an unique and personalized gambling experience that meets their needs and preferences. If you don’t include customization in your sportsbook, then you’re going to miss out on a lot of potential customers.

Lastly, you should be aware of the risks associated with using white label sportsbook solutions. It’s important to choose a provider that can provide you with the best-in-class software and support. Otherwise, you could end up dealing with expensive support fees, and you may not have the flexibility to customize your sportsbook UI to meet your business goals.