An Introduction To Design
A design is essentially a blueprint or specifications for the construction of an actual object or machine, the output of which is to be made or for that matter the process of constructing an object or machine, or the end result of which. The word ‘design’ as used in this context literally means ‘to model.’ The verb ‘to design’ normally signifies ‘to prepare in advance.’
Designing, according to the many philosophers, is the planning of the existence, qualities and structure of things, their functions and composition. It is to be distinguished from the painting, sculpture or motion graphics (which are ‘design processes’) because the planning is done with reference to the end product, whereas the other kinds of design just express a preference or a whim on the part of the designer. Designers usually adopt a non-emotional or rational model for designing. The rational model, according to the many philosophers, does not lead to some desired end but is usually based on a priori knowledge.
In the case of business process oriented designers, the goal is also to make a profit. For this they have to solve the problem and then find a way to make it better, cheaper and faster. Many businesses are now designing in a problem-solving manner, as they face a lot of competition. Designers have the ability to think differently than most of their competitors. Problem-solving designers however are those who use their expertise and knowledge in problem solving ways. Designers therefore need to combine their knowledge with experience to form an innovative solution.