The importance of Design Principles in Website Development

Design is not a single word but the combination of art and science; a study of how things are made or formed and also how they relate to each other, their arrangement and their performance once installed. Design can be used to refer to the process by which an invention is developed or designed, the creation of a structure, or an artistic conception. A design is usually a blueprint or description of some aspect of the working or existing thing, its form or structure and its functionality or performance. The word ‘design’ can also be used to refer to the knowledge needed for successful application or creation of a useful invention.

Designers use several different approaches in order to arrive at a satisfactory design. The emerging discipline of website designing incorporates several design principles into its concepts. These design principles include: a good hierarchy of content, a good navigation of content, a clear message, clear and consistent graphics, and the making use of images to enhance or add to the presentation and overall appearance of the website. In web development, the designers also need to pay attention to the usability of the website. They make sure that the website is usable and easy to navigate for the visitors who are trying to get something out of it or find their way around.

In the field of computer animation, the designers need to pay more attention to usability than to the aesthetic appearance of the product. Designers of computer animated advertisements must be aware of the usability issues of the clients. Ux design principles help them achieve a balance between the appearance and functionality of the advertisement. For example, if there is an image of a bowling ball on the advertisement and the text is very small and barely readable, the viewer will probably not read the advertisement even though he may click on it. It is important for designers of advertising to pay attention to usability because they have to ensure that the messages they put across are easily understandable by users. Designers of website design should also pay close attention to usability to make their sites as easy to navigate as possible.